About Us

Knucks Out began its journey in 2007 in the small beach town of Pismo Beach in San Luis Obispo, California. That same year, our first NBC commercial aired, putting our little coastal brand on a much bigger map. From the start, we were rooted in community—supporting youth sponsorships and local athletes as the popularity of Mixed Martial Arts exploded.

By August 2010, Knucks Out had become a proud sponsor of the hugely successful Bakersfield Fight for Wrestling event. We were honored to back Michael Gahan in his first fight debut, followed a few months later by John Hackleman Jr. in his Santa Barbara debut—both fighters representing a world-famous gym in Arroyo Grande, California. For a time, we even ran a small retail shop before heading back home to Hawaii, where we sold T-shirts and sweatshirts right out of our limousine.

In 2023, after the Lahaina fires reshaped so many lives and businesses, Knucks Out took a hard look at who we are and what we stand for. We chose to rebuild, relaunching our original logo—the fist bump. Simple, bold, and universal, it represents connection, respect, and resilience. It is, and always will be, known as Knucks Out.

Knucks Out was founded by a single father raising two spectacular kids in Pismo Beach for nearly 19 years. Now a proud grandfather, he has renamed the company 3G’s, Inc. Today, we focus on our local Hawaiian roots while proudly sharing our apparel with supporters worldwide. We’re reintroducing our iconic logo with a few core styles now—and we’ll be in full gear as all the pieces of 3G’s come together under one roof.